Stef Abrek 2 years ago

October 10 2012

Welcome back to another edition of Festival Fever, our weekly blog providing insight into the biggest and most notorious electronic dance music festivals and events around the world. We try to keep the focus on the Canadian scene although with the calibre of parties also being put together in other countries, we like to shed some light on certain ones for you. This week we head to the Big Apple to learn all about a brand new event known as All Mixed Up. This unique Halloween party features legend Sebastian Ingrosso and members of his hit-making REFUNE label roster playing across two monstrous New York spaces on October 27: Pier 94 and Nassau Coliseum. Your most outrageous costume is strongly recommended. Put together by RPM and Lou B Productions, the announcements for this one of a kind event came out in a series of purposely boggling puzzles, distributed via tweets, hashtags and secret telephone lines – rewarding the most dedicated fans with precious information, including pre-sale codes.

New York is certainly an elegant city and has prospered into one of the world’s leading electronic dance music meccas with huge shows every week and a formidable selection of EDM festivals every year. Throughout all the amazing venues located within this metropolis you can always find a style of music tailored to your needs. This event has garnered quite a load of attention as it will feature three headliners over two different venues with the superstars being ferried back and forth by helicopter. The chopper always makes an entrance more dramatic, and the three stars lined up for this impeccable party deserve nothing but a grandiose entrance. One stage will be setup at the Nassau Veterans Memorial Coliseum (commonly known as Nassau Coliseum or simply The Coliseum). This multi-purpose indoor arena is situated on Long Island and will be dubbed the Haunted Coliseum for the evening. Be prepared for a décor of thrills and horrors. The other stage will be front and centre at Pier 94, a premier trade show and special event venue in the heart of Mid-town Manhattan. Pier 94 offers 133,000 square feet of open exhibit or event space. High ceilings and column-free corridors create unlimited configurations and will receive the crowds of costumed fans well as it did when Avicci hosted his famous 2011 New Year‘s Eve bash at this same venue. Avicii spinning at his famous New Year’s Eve bash below.

Lou B Industries was founded by Louis Branchinelli, a local dance music promoter who has produced events in and around Long Island for the past 10 years including Glo, Aura, Tavern and Neptunes. Mixing his experience with the reputable team at RPM is bound help this event blossom. RPM is one of the world’s premier dance music focused marketing and management groups, founded and operated by Pacha NYC owner Eddie Dean and promotional director Rob Fernandez. In the last year alone, their team has produced over 200 events in and around New York City, most recently including Size in the Park with Steve Angello, which sold out in just five minutes and EDC New York which had it’s own share of monumental success. Electric Daisy Carnival pictured below.

The three superstars scheduled to be flown back and forth across the ever lasting skyline of NYC for the evening will be legend Sebastian Ingrosso, his chart smashing young protégé Alesso, and a producer who could potentially be considered for breakout artist of the year, Otto Knows will complete the trio.

Refune founder and former Swedish House Mafia member Sebastian Ingrosso returns to New York for the first time since Electric Daisy Carnival, celebrating a year full of major moments, including the release of “Don’t Worry Child,” SHM’s final single ever, and his and Alesso’s hit “Calling,” reissued with a new vocal by pop star Ryan Tedder. His current single “Reload” is sitting atop the Beatport charts at No.1 and will likely captivate the crowd when he drops it live for the fans. He released a version on YouTube just 11 days ago, check it out.

Young Alesso is back in NYC after marking his 21st birthday in sold-out style on Governor’s Island. His latest anthemic vocal, “Years,” reached No. 1 on the Beatport chart and helped solidify his position as a household name within the industry. Alesso achieved worldwide attention and popularity in 2011 with wide support of his original productions and remixes from the likes of Avicii, Swedish House Mafia, Tiësto, Sander van Doorn, Kaskade and other well established DJs. His remix of “Pressure” was one of the most played EDM songs of 2011. He made his debut on DJ Mag’s Top 100 DJ list in 2011, garnering the 70th spot. Likely to move up the ranks this year keep an ear out for more powerhouse hits out of this young superstar. Alesso pictured below.

 

Otto knows was celebrating with his Swedish countryman that day at the Island, and he will join him again on Halloween, dropping massive bombs like his new remix of Dada Life’s “Kick Out The Epic Motherfucker,” his breakthrough remix of Imogen Heap’s “Hide And Seek,” and everyone’s favorite Otto track “Million Voices” which has received critical acclaim and seems to have sky-rocketed this young Swede into stardom. Otto pictured below.

Everyone knows SHM has announced their “Final Tour” this year and will be continuing on in search of success in their individual careers. Perhaps this event provides some insight into the new super trio of the industry, just a thought. Seb and Alesso already have smash hit collaborations together, just imagine adding Otto in on their studio sessions. Nonetheless, the world has seen what a powerful trio of Swedish EDM stars are capable of and this Halloween bash is certainly going to be epic in it’s own right. Get your tickets here before it’s too late and check out this short preview video that was put together.

Next week we head to Edmonton, Alberta as we discover the Firepower Tour stop at the Edmonton Mall, helmed by Canadian Dubstep pioneer Datsik. Along with label mates Delta Heavy, Terravita, Bare Noize, XKR, Getter and AFK, the FIREPOWER Tour will feature the unveiling of the one-of-a-kind “Vortex” DJ performance booth with groundbreaking, real-time 3D-mapping technology that will push the evolution of custom visuals and mind-altering effects. Come back next week to hear all about it.

If you know of any Canadian or international electronic dance music events we should be covering, please email Stef at festivals@djmag.ca.

 

See you next week!

 

Stef Abrek

 

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